Infinix, the innovative, youth-oriented brand, has announced the launch of its new Infinix HOT 50 series in the Egyptian market. This announcement came during a grand event held at one of Cairo’s hotels, attended by the company’s leaders in Egypt and a selected group of journalists, media representatives, and technology specialists, reflecting Infinix’s commitment to introducing its latest innovations to the Egyptian market.
Sustained Investments Under the “Made in Egypt” Slogan
During the press conference that accompanied the launch event, Infinix reaffirmed its commitment to significant investments in manufacturing smartphones locally under the “Made in Egypt” slogan. This strategy aims to meet local market needs and expand operations towards exporting to North African countries in the future, reinforcing Egypt’s position as a regional technology manufacturing hub.
Taha Magdy, Country Manager of Infinix Egypt, stated that the company aims to produce approximately 2 million smartphones in Egypt next year, with a targeted revenue of up to $10 million monthly. He highlighted that Infinix relies on two local factories, one in the Suez Canal Economic Zone and another in Obour City, supported by a distribution network that covers all Egyptian governorates.
Driving Innovation and Supporting the Local Economy
Magdy emphasized that launching locally manufactured products reflects Infinix’s commitment to supporting Egypt’s economy and creating job opportunities for youth. This approach positions the company as a major partner in local technology manufacturing, paving the way for advancing Egypt’s technological industry by offering globally competitive products at affordable prices.
He added that with sustained investments and a commitment to providing contemporary products, Infinix aims to achieve a long-term vision of making Egypt a regional hub for the manufacturing and export of smart devices.
Lucas Wang, Regional Marketing Manager for Infinix Egypt and North Africa, noted that Infinix returns strong after two challenging years in Egypt, with various products meeting the needs of tech-savvy users. In addition to its youth-focused smartphones, including the newly launched HOT 50 series in the Egyptian market, Infinix has introduced a complete range of smart accessories, such as smartwatches, earbuds, and other smart devices.
He continued: “Infinix is the only global smartphone brand to invest in the budget-friendly smartphone segment, offering devices at affordable prices, unlike other companies that concentrate their investments in flagship models.”
Infinix Hot 50i: A New Addition to the HOT 50 Series
During the event, Infinix unveiled a new model within the HOT 50 series, the Infinix Hot 50i, which was well-received by Egyptian youth for its advanced technology and competitive pricing. The phone features a large 6.7-inch display with a 120Hz refresh rate, making it an ideal choice for gaming enthusiasts. It is powered by the advanced Helio G81 processor, ensuring smooth performance and backed by a TUV certification for 48 months. The device also offers a 48MP primary camera, up to 256GB of storage, 8GB of extended RAM, a 5000mAh battery, and an 18W fast charger. The new series is designed with gaming-specific features and high-speed performance, making it the optimal choice for users seeking an advanced smartphone experience.
Infinix Smart 9: Leading in the Budget-Friendly Segment
In addition to its mid-range offerings, Infinix has introduced a new model in the budget-friendly segment, the Infinix Smart 9. This phone combines powerful performance with an affordable price, featuring the Helio G81 processor and a punch-hole design screen with a 120Hz refresh rate. It also includes built-in stereo speakers for an enhanced audio experience, a 13MP camera, up to 128GB of internal storage, and 8GB of extended RAM, making it the best option for users seeking quality at an affordable price.
Smart Accessories Under the “Made in Egypt” Label
During the event, Infinix also launched a variety of smart accessories under the “Made in Egypt” label, including four models of smartwatches: WATCH 1, XWATCH 3 WE, XWATCH 3 GT, and XWATCH 3 PLUS, all manufactured at the company’s factory in the Suez Canal Economic Zone in Ain Sokhna. These watches feature innovative technologies that cater to diverse user needs.
The company also introduced six types of wireless smart earbuds to the Egyptian market for the first time, including the XBUDS 3 GT, XBUDS 3, XBUDS 3 LOOP, BUDSNC, BUDSLite, and Infinix XE26. These locally manufactured earbuds are designed to meet the needs of Egyptian users, offering a high-quality listening experience.
