EgyptAir, the national carrier of the Arab Republic of Egypt and a member of the Star Alliance, has announced the signing of a strategic partnership agreement with TRU, the emerging platform for flexible installment solutions, to enable customers to purchase domestic and international airline tickets through easy and diversified installment plans.
This partnership marks a significant milestone in supporting digital transformation in the travel sector and aims to expand access to aviation services by offering travelers flexible and simplified payment options. The newly introduced service ensures a smoother travel experience without the burden of immediate financial commitments, thereby empowering more individuals and families to travel with ease.
In this context, Captain Mohamed Alayan, Chairman of EgyptAir Airlines, stated:
“EgyptAir is consistently committed to enhancing its services, especially in light of the global shift towards digital transformation within the civil aviation industry. This partnership with TRU paves the way for the development of innovative applications that will further elevate our customers’ travel experience.”
The agreement was signed by Mr. Amr Adawy, Chief Commercial Officer at EgyptAir Airlines, and Mr. Ahmed Essam Seoudi, CEO of TRU. Mr. Adawy emphasized EgyptAir’s ongoing efforts to deliver modern travel experiences by adopting the latest digital solutions, stating that: “This partnership with TRU represents a significant step towards enhancing the financial services offered to our customers.”
From his side, Mr. Ahmed Essam Seoudi, CEO of TRU, commented: “We are excited to join forces with EgyptAir in this strategic partnership. We have numerous ideas and initiatives that we plan to implement within this project, ensuring we deliver real value and a distinctive experience to our customers.”
The rollout of this partnership will occur in two phases. The first phase will be launched through EgyptAir’s call center to ensure optimal service delivery and customer experience. This will be followed by the second phase, which will introduce the installment service via the airline’s online booking platform.
