IPMagiX, a regional leader in digital transformation and customer engagement technologies, and novomind, a global provider of omnichannel customer service and AI-driven communication platforms, are pleased to announce a strategic collaboration aimed at accelerating next-generation customer experience solutions across the Middle East and Africa.
This partnership brings together IPMagiX’s extensive portfolio of hospitality, telecom, and enterprise engagement solutions with novomind’s globally recognized novomind iAGENT omnichannel communication platform and the new novomind AI Platform, enabling organizations to deliver seamless, intelligent, and automated customer interactions across WhatsApp, voice, email, chat, and enterprise channels.
The collaboration also supports the two companies’ joint use cases DEMOs in AI Everything 2026, where they are co-developing advanced uses cases live demos including WhatsApp-based hospitality guest journeys, prearrival and post stay automation, and AI voice agents for Museums, tourism and customer service.
Through this partnership, the two companies will jointly deliver:
• WhatsApp Business and Omnichannel Integration
Including smart templates, automated service flows, and seamless communication between guests/customers and service teams.
• AI-Powered Customer Experience Journeys
Such as pre-check-in validation, dynamic upselling, service ticket automation, AI concierge interactions, and post-stay engagement.
• Voice AI for Tourism & Public Services
Leveraging conversational AI to provide guided experiences, information delivery, and instant support in tourism and cultural sectors.
• Enterprise-Grade Technical Enablement
Including API integrations, workflow automation, and unified monitoring dashboards for organizations seeking scalable customer engagement solutions.
Commenting on this strategic partnership, both leaders highlighted its importance in accelerating AI-driven innovation across the tourism and hospitality sectors.
Mr. Hossam Megahed, CEO of IPMagiX, stated: “Our collaboration with novomind marks a significant step forward in bringing practical, AI-driven innovation to the tourism and hospitality sectors. At AI Everything 2026, we are showcasing live demos that highlight how WhatsApp guest journeys, AI-powered concierge flows, and intelligent voice agents can transform the way hotels, museums, and tourism operators engage with their guests. Together, IPMagiX and novomind are turning real market needs into scalable, future-ready solutions that deliver measurable impact for our customers.”
For his part, Mr. Hossam Amer, CEO of novomind MEA, said: “Partnering with IPMagiX allows us to translate advanced AI capabilities into real, industry-specific use cases—from hospitality guest journeys to AI voice agents for tourism and public services. Together, we are focused on delivering practical innovation that organizations can deploy at scale.”
