The e& PPF Telecom Group, a subsidiary of UAE-based e&, has successfully finalized its acquisition of SBB Serbia BroadBand, the country’s premier telecommunications provider, officially integrating it into the group’s expanding portfolio.
The announcement was met with enthusiastic welcome from e& leadership, which emphasized that the move lays a solid foundation for a new phase of innovation and shared growth.
In a statement posted on his official LinkedIn account, Balesh Sharma, CEO of e& PPF Telecom Group, expressed confidence that the partnership will drive transformative change in the telecom sector.
“By combining exceptional talent and cutting-edge infrastructure, we are building a market-leading company that will deliver an unmatched customer experience—through premium entertainment content, comprehensive telecom services, and quality that meets user expectations,” Sharma said.
Customers of both SBB and e& PPF can expect significant service enhancements, including expanded entertainment and media offerings, comprehensive sports broadcasting, and a full suite of high-quality, competitively priced telecom services.
The deal marks a strategic leap, strengthening e& PPF’s position as an integrated telecom operator in the Balkans while unlocking new opportunities for collaboration in technology, infrastructure, and artificial intelligence.
Sharma concluded his post by inviting employees of both companies to collectively “shape the future of telecommunications,” expressing optimism that the partnership will yield achievements reinforcing the group’s market leadership.
