The Trump Organisation has announced the launch of “Trump Mobile,” a new mobile phone service bundled with a gold-coloured handset, in the latest effort by the former U.S. president’s family business to grow its commercial ventures ahead of a potential return to the White House.
Set to launch in August, the smartphone—dubbed the “T1 Phone”—will be sold for $499 and is described as “sleek” and “proudly designed and built in the United States.”
The accompanying mobile service will cost $47.45 per month, a figure symbolically referencing Donald Trump’s positions as both the 45th and 47th president.
According to the company, Trump Mobile will provide 5G connectivity by piggybacking on the networks of the three major U.S. telecom operators: AT&T, Verizon, and T-Mobile. The service will also include telehealth access and free international calling to more than 100 countries.
Promoted as an “all-American service for our nation’s hardest-working people,” the launch forms part of a broader push by the Trump family to expand their global business footprint—a move that continues to raise questions about ethical boundaries as Trump once again seeks the presidency.
“Trump Mobile is going to change the game,” said Donald Trump Jr., executive vice-president of the Trump Organisation. “We’re building on the movement to put America first, and we will deliver the highest levels of quality and service.”
