Casio Middle East & Africa, the regional subsidiary of Casio Computer Co., Ltd., in collaboration with Cairo Trading, the authorized distributor of Casio products in Egypt, hosted a special event in Cairo to celebrate 50 years of successful partnership. The event brought together industry leaders and Egyptian traders to commemorate the decades-long collaboration and shared commitment to providing high-quality, genuine calculators to the Egyptian market.
Casio’s Commitment to Supporting Education and Professionals in Egypt
On this occasion, Takashi Simiya, General Manager of Casio Middle East & Africa, stated:
“At Casio, through our partnership with Cairo Trading, we contribute to Egyptian society by developing and supplying our products in line with our corporate philosophy of ‘Creativity and Contribution’.”
Over the past decades, Casio has supported Egyptian students by providing high-quality, reliable scientific calculators. The company has also introduced advanced technological solutions for professionals through a wide range of practical calculators.
Simiya continued: “Our close cooperation with Cairo Trading and our specialized distributor network has been essential in strengthening our presence in the Egyptian market. Additionally, we continue to combat counterfeit and imitation products through training programs for educators and marketing awareness campaigns.”
The event featured a special showcase of Casio’s history in developing reliable and user-friendly tools, from classic calculator models to the latest editions designed to meet the current needs of the Egyptian market.
Casio’s Expansion in the Egyptian Market and Future Plans
Simiya emphasized Egypt’s strategic importance to Casio globally, citing its young demographic and central position in Africa as key factors making it one of the largest markets for Casio in the Middle East.
He highlighted Casio’s ongoing expansion in Egypt by diversifying and increasing product offerings, reinforcing its leadership in the scientific calculator sector.
“Following the currency exchange rate liberalization, we took several measures in collaboration with our partner in Egypt, Cairo Trading, to support students. We implemented a gradual price increase to mitigate the impact on consumers, launched special offers at the beginning of the academic year, and partnered with retailers to provide installment payment options for easier access to Casio products.”
Cairo Trading: Ensuring Genuine Calculators Reach Students
Wissam El-Khanji, General Manager of Cairo Trading, stressed the importance of providing genuine products to the Egyptian market, stating:
“At Cairo Trading, our role is not limited to distribution. We ensure that Casio’s original calculators reach Egyptian classrooms and workplaces, giving students and professionals products they can trust.”
El-Khanji noted that Casio holds the largest market share in Egypt, solidifying its position as the number one brand in the scientific calculator segment.
He also highlighted that over 50% of Egypt’s population is young, driving increased demand for Casio’s educational and professional products, despite their durability and long lifespan, often being passed down through generations.
Revealing Cairo Trading’s expansion plans, El-Khanji said:
“We aim to increase our business volume and diversify our product range. We are currently exploring the possibility of local manufacturing for certain electronic products in Egypt, which will support the local economy and provide more competitive solutions for consumers.”
Strategy to Overcome Economic Challenges
El-Khanji pointed out that the Egyptian market has been affected by the rising US dollar exchange rate, leading to a price increase of approximately 50%. However, he noted that consumers have begun adapting to the new prices over the past year.
“We are working hard to ease the impact of price increases on consumers by offering special promotions and collaborating with consumer finance companies to provide flexible installment plans for Casio products,” he added.
