As realme approaches its 7th anniversary, the brand proudly announces a significant milestone—surpassing 300 million global users, as verified by Counterpoint. After achieving 100 million users in 2021 and 200 million in 2023, realme continues to embody its spirit “Make it real.” solidifying its position as one of the fastest-growing smartphone brands.
Targeting Young Users as Its Core Strategy
Since its launch in 2018, realme has placed young users at the heart of its strategic vision, aspiring to be the leading tech popularizer for the young generation. The brand consistently exceeds users’ expectations by introducing cutting-edge technologies that enhance user experiences in gaming, photography, outdoor activities, and other youth-driven interests.
realme’s diverse product line also caters to different budgets and lifestyles. From its signature flagship GT series to the versatile mid-range number series and the budget-friendly C series, realme ensures that all young users can find the most suitable option.
realme Knows How to Play
Deeply rooted in youth culture, realme is committed to becoming the “coolest” phone brand. To explore and capture young people’s interest, realme actively collaborates with popular IPs—ranging from Lonely Planet (travel and lifestyle) and Dragon Ball & Naruto (anime) to FreeFire (esports). To realme, achieving the 300 million milestone signifies more than just sales figures; it represents 300 million real stories told by each individual that the brand cherishes.
Beyond IP collaborations, realme fosters a vibrant global community of over 15 million fans. The brand regularly organizes events to engage and support this active community. Annually, realme celebrates its founding anniversary on August 28th with the 828 Global Fan Festival. Last year’s event in Shenzhen welcomed over 200 international media and fans, unveiling groundbreaking innovations such as the 320W charging solution, capable of delivering a full charge in just 4 minutes.
As the 828 Fan Festival approaches this August, we look forward to seeing more innovations that this young company has prepared for us, celebrating its 7th birthday alongside its passionate and loyal fanbase.
